27 Oct “”Nothing drives progress like the imagination. The idea precedes the deed. The only exceptions are accidents and natural selection, but these. 19 Jul Download Citation on ResearchGate | The Marketing Imagination | Nothing drives progress like the imagination. The idea Theodore Levitt. the basic theme of Theodore Levitt’s The Marketing. Imagination. In this continuation of work presented in the publication, Marketing for Business Growth.

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References to this book La sociedad global Octavio Ianni Limited preview – Some firms prosper more than others. The name thd is required. Don’t have an account? Levitt’s literate, thoughtful treatment takes the reader from the broadest theoretical concepts to specific how-to pointers.

The marketing imagination – Theodore Levitt – Google Books

Obviously, being ahead or having gotten a head start counts for not a lot within America”s little corner of the capitalist world. That is why it remains on my professional bookshelf, and why I refer to it often. Well, it is entirely marketint. Newsday Ted Levitt is the best marketing mentor around By what magic do the large corporations of the capitalist democracies work so well?

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Cameron Priest rated it really liked it Apr 13, Feb 12, Pugal Panneerselvam added it.

Marketinf, on the other hand, know better than to deal merely in explanations. Ankur Jain rated it liked it Nov 12, Notwithstanding all the self-righteousness parading of unpleasant contrary facts these days, no institution of any size or diversity, whether government or private, taking any reasonable combination of desirable attributes, can come anywhere near the large corporations of the modern capitalist democracies. Rather, besides teaching, professors are also paid to think.

Marketing Imagination

Hence, lacking direct experience, each is likely to think up several different ways to get to the same place. As before, imaginatiion new edition of The Marketing Imagination shows Levitt at his best — sharp, knowledgeable, erudite, and, yes, as imaginative as ever.

The state of business practice reflects the quality of the executive mind and its effective commitment to the purposes of business itself. He simply doesn”t have the facts.

Marketing imagination / Theodore Levitt – Details – Trove

To ask other readers questions about Marketing Imaginationplease sign up. Theodore LevittI. Marketing Intangible Products and Product Intangibles.

Ruben Bravo Castano rated it really liked it Oct 27, Some of those factors are more technical economic issues: As I”ve suggested, the explanations of the superior performance that we commonly get from the most successful practitioners of capitalist enterprise, though perhaps quite accurate in themselves, are seldom more than confessions of particular experiences, offering no comparison with the experiences of others and devoid of serious analytical content.


Just a moment while thf sign you in to your Goodreads account. A book for everyone in business.

Or perhaps debate me. Resti rated it it was amazing Oct 13, And why am I recommending a book written by Theodore Levitt over 20 years ago? Marketing and Its Discontents.

New, expanded ed View all maarketing and formats. He has also added his famed McKinsey Award-winning essay “Marketing Myopia,” and included detailed accounts of how to maximize the product life cycle and achieve the delicate balance between innovation and imitation.

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