Altkorn J. Strategia marki. Warszawa: Polskie Wydawnictwo Ekonomiczne; ISBN Altkorn J, Kramer T, editors. Leksykon marketingu. 13 J. Altkorn, Strategia marki, PWE, Warszawa , s. 40 i H. Barich, Ph. Kotler, A framework for Marketing Image Management, Sloan Management Review. J. Altkorn, Strategia marki, PWE, 2. J. Kall, R. Kłeczek, A. Sagan, Zarządzanie marką, Wyd. Oficyna Ekonomiczna, 3. Ph. Kotler, W. Pfoertsch, .

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Journal of Consumer Marketing. The seminar will not only let students obtain theoretical knowledge but also use it in practice. Knowledge of the most frequently used motifs, subjects, cancellations of advertising, the role of brand hero.

altkorn strategia marki pdf file

Promotion on the European market 8. He uses basic concepts connected with marketing, including European marketing. Great thanks in advance!

Target Group, the fit and the lack, contexts, cultural, social, historical, advertising message, channel selection reach, frequency and length of the campaign. Basic knowledge of marketing concepts; marketing mix, promotion mix, the determinants of advertising effectiveness.

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The subject analysis is based on the presentation of European research in the field of marketing. Range of marks on the gradem credit: Knowledge of communication channels, advertising media, their advantages and disadvantages, ATL and BTL campaigns, advertising forms 6.

Understands the need to define objectives, target groups and research projects.

Planning and implementation of an advertising campaign. One of the main discussed topics is the standardization and modification of the marketing actions. This course is not currently conducted!

Construction and brand management.

Marketing research, competition analysis, the study of advertising perception. Commodity distribution on the European market 6.

The history and taxonomy of straategia, Phaidon, Lon- don. The advantages and disadvantages of media reklamowych. Produkty krajowe czy zagraniczne, Polskie Wydawnictwo Ekonomiczne, Warszawa Perspektywa psychologiczna, Warszawa Create your website today. Additional information registration calendar, class conductors, localization and schedules of classesmight be available in the USOSweb system: Advertising media, external, ambient, BTL, corporate identity, advertising for events, BTL, advertising for events, advertising through sponsorship, product placement, naming rights The basic indicators used in advertising.

Advertising vs. PR – University of Warsaw

Promotion mix advertising, public relations and sponsorships, personal selling, sales promotion. Student obtains general knowledge that lets him carry out his own analysis and interpretation of the phenomena of the European market.


Advertising markii the process of communication advertising, public relations, sponsorship. Altkorn, Strategia marki, Warszawas. Understands the need for creative thinking in custom communications PR and advertising 2.

The user has requested enhancement of the downloaded file. Product on the European market 5. No registered users and 9 guests. ,arki strategiczne, Warszawa On-line services of the University of Warsaw.

On-line services of the University of Warsaw. Persuasion techniques used in advertising. Market research on the EU market 3. Istota i kreowanie, PWE, Warszawa Gender equality European Commission ; Promoting equal economic independence for women and men, closing the gender pay gap, advancing gender balance in decision making, ending gender based violence and … United States Patent and Trademark Office ; Home page of the United States Patent and Trademark Office’s main web site.